The referral channels for companies like pharmaceuticals are Doctors. There are a lot of constraints for these companies to expand their business through these referral channels.
The first and important challenge is, they ‘cannot gift the doctors’ according the regulations. The current options for engaging the doctors are too basic, and generally ‘work in silos’ – do not share much information amongst themselves. Also, adding to it, they are not well versed with the digital operations.
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